163 Ahuza Street, Raanana, ISRAEL -- Telephone/Fax: (972) - 9 - 7717080
THE JEWISH NEW YEAR
(Rosh Ha'Shannah)
5760
The Jewish New Year begins this year on Friday evening, September 10th, and lasts for two days. It will mark the beginning of the year 5760, according to the Hebrew calendar. It is on holidays such as these that we begin to feel how old and ancient we really are.
The Jewish New Year (Rosh Ha'Shannah), is celebrated on the first and second days of the Hebrew month of Tishri. The original Babylonian name, Tishri, derives from a word meaning: 'to begin.' The ancient Semitic peoples thought of the year as beginning in the autumn, at the time of the late harvest.
During the festive holiday meals, it is customary to dip a piece of bread into honey as a token of the sweet year which it is hoped will come. In Israel particularly, it is customary to dip a piece of apple into honey before eating it, for the same reason.
In some communities, loaves of bread for the festival meal are baked in the form of ladders to symbolize the fortunes of men in the year ahead: some ascending and others descending life's ladder.
The custom of sending greeting cards just before Rosh Ha'Shannah is not supported by Jewish tradition, though it is a widespread practice outside of Israel. Within today's Israel, many people do not send greeting cards to each other on Rosh Ha'Shannah. Instead, they pick up the telephone or cellular phone, and wish their friends and relatives all the best on the coming new year. Although they also send electronic E-Mail greetings and faxes to business associates and friends, the number one popular method has over the past 30 years, gradually become the sending of flowers to close relatives and loved ones.
NOTE: Israelis still send greeting cards abroad, but the practice within Israel itself has steadily declined over the years.
In recent years, the sending of flowers has become so popular, that the neighborhood flower stores often stay open until late at night, especially during the week before the holiday. Aside from giving gifts of flowers, Israelis often buy flowers for the home as a sign of good-fortune for the coming year. Israeli flower growers take this into consideration when planning out their growing season.
Flowers and Sympathy has a steady guaranteed supply of fresh flowers from the Madmoni family flower-growing business on Moshav Azriel. But merely growing the flowers is not enough. As the Rosh Ha'Shannah holiday approaches, huge quantities of flowers must be picked, sorted, cut and arranged. Bouquets must be prepared, of every imaginable type and variety. We sleep only sporadically on such days, often working throughout the entire night. For us, Rosh Ha'Shannah is truly the holiday of flowers.
A Word of Advice:
People from the United States and other countries often send greeting cards in the mail to their relatives and friends in Israel on Rosh Ha'Shannah. This is one phenomena that not every Israeli can completely fathom. The sending of a gift of flowers on the Jewish New Year has gradually over the years become more appropriate.
CONTACT US:
Telefax: (972)-9-7717080
Mobile Phone: (972)-50-546516
E-Mail us at: [email protected]
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